Gravity, a global gaming company, announced on the 12th that it will participate in the ‘LICENSING EXPO 2026’ to be held in Las Vegas, USA from May 19th to 21st. Licensing Expo is the largest global event where companies from various industries around the world gather to discuss IP licensing and brand collaboration, and this is Gravity's first time participating.
At this event, Gravity will present a total of 5 major IPs, including ▲Ragnarok Monsters ▲Ragnarok Monsters Animation ▲Requiem ▲Dragonica, focusing on its representative IP ‘Ragnarok’. In particular, we plan to focus on expanding global broadcasting and establishing media mix partnerships, starting with the animation ‘Ragnarok Monsters Magic Mayhem!’, which recently began airing on Cartoon Network in Korea.
Gravity's strategy is to strengthen its global business network through this expo and expand the IP transmedia ecosystem in all directions beyond games, including animation and brand collaboration. Through this, we expect to discover in-game collaborations as well as create opportunities for collaboration with various industries.
Park Jin-on, head of Gravity’s IP business team, said, “Through our first participation in this year’s Licensing Expo, we will actively promote Gravity’s IP power to the global market. Based on our major IPs, we will expand our global influence by expanding the scope of content utilization such as animation and brand collaboration.”
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